Venue owners, please observe health and safety protocols in the establishment and work area, and inform your customers of such measures.
It takes a lot of effort to run a live music venue. Hiring employees, locating artists to perform, cleaning up messes after customers, mending shattered glassware, and so on. So we’ve done the legwork for you and come up with creative ways to market your venue without breaking the wallet. Below are the best ways to promote your new music venue.
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Radio Stations
There are a number of outstanding not-for-profit community radio stations that give people a voice and provide an opportunity for interaction. Make contact with a few local community radio stations to see if they need a venue for any forthcoming events. Partnering with a station can elevate your company’s status, and promoting your facility over the air equals more visibility.
Radio station promotions are still effective, as they have short lead-times and are relatively low cost production, thus, an ideal platform for promoting advertisements at short notice. Radios also has a wider reach as people sometimes listen while doing other things, than watch. They might also have been used to listening to a particular voice over the years and this has become a routine. Radio station ads are also targeted, since each radio segment has a specific target market, you could be sure, interested people will hear about your promotion. These and some more reasons are why radio stations could be one of the best ways to promote your new music venue.
Merchandise
The best free advertising you can receive is a person walking down the street wearing your brand on a t-shirt. If your venue already has a logo, contact a graphic designer to see what kind of amazing merchandise they can develop for you. Some establishments even sell bottle openers and pens imprinted with their emblem. Other items could be mugs, Eco-bags, key-chains, and other small items that are useful for everyday use. Start by holding a competition at your venue, with the winner receiving free goods in exchange for attending the show.
Host an Event
People love to get together for a good cause, and the hotel industry has stepped up to support events by hosting fundraisers. Decide a topic that you’re enthusiastic about, and then consider how you’ll publicize your event. If you want to do something bigger, you might collaborate with other places in your neighborhood and have bands and singers perform at various times throughout the day.
Social Media
If you’re looking for free and spontaneous local activities, Snapchat is a wonderful place to start. It’s also an excellent pick because you’ve probably already downloaded it for social networking purposes. One of the simplest methods to keep up with happenings is to simply watch your friends’ individual tales. These are a terrific method to get the inside scoop on your closest friends and learn where they hang out. The Snap Map is the best way to find local events on Snapchat.
You can search for geotagged public articles, entertainment near me or hot areas by scrolling over the map. The locations that are glowing red have a lot of users and activity right now. You can click on these hot areas and locales to see what’s going on in the city right now and go have some fun.
Have Entertainment Friends Promote You
You may already have a few musicians and bands who perform at your venue on a regular basis. You’ve already paid them, and you’re both pleased with the arrangements, so they keep coming back for more. Is it possible that you may utilize them to promote your venue for free? Examine their social media profiles to discover if they have a sizable fan base. Try Muso if you don’t have any regular musicians playing at your venue or if you want to learn more. It’s a fantastic tool for musicians to find gigs and for events to find musicians. Muso is simple to use and ideal for venues with limited time to search for musicians.
Your music venue may not be as huge as the Birmingham Symphony Hall, but in time, musicians will get to know your venue and eventually book their gigs. Continue giving good service to musicians and your area and surely, word of mouth will bring in others to your venue.
